How to Categorize your Campaigns and Ad Groups?

Naming your campaign and ad groups is critical into organizing your Ads account. Some would organize it by Products, Brands, Seasons, Departments and the like. The correct way to name campaign and ad groups proves more important in the introduction of Data Studio where calculated fields can be created in personalizing the reports according to these categories or groups. It is easy for smaller companies with short list of products to advertise and more difficult  for companies with many product assortments and types. If one is dropshipping and copying product categories, should one name it according to the website categories? However, although Shoppping campaigns has the default product types field to sort and break product groups in campaigns, it may not be aligned with Search and Display Campaigns breakdown of ad groups.  If you can sell just about anything (dropshipping), Google taxonomy of product list is a good reference to name campaigns.

Gmail Display Ads

Gmail Ads is beginning to be most effective in getting website clicks. Among other types of Display campaigns, this is the one that delivers most clicks and website visits. In my experience though, the first setup will always not yield instant results as it require tweaking before if finally delivers. One area is the targetiing of audience, which is where it is most likely designed to be effective. Putting so many keywords as targetting will only limit the reach of target audience. Leave it blank initially and focus on the Affinity and In-market audiences.