Gmail Display Ads

Gmail Ads is beginning to be most effective in getting website clicks. Among other types of Display campaigns, this is the one that delivers most clicks and website visits. In my experience though, the first setup will always not yield instant results as it require tweaking before if finally delivers. One area is the targetiing of audience, which is where it is most likely designed to be effective. Putting so many keywords as targetting will only limit the reach of target audience. Leave it blank initially and focus on the Affinity and In-market audiences.