How to Categorize your Campaigns and Ad Groups?

Naming your campaign and ad groups is critical into organizing your Ads account. Some would organize it by Products, Brands, Seasons, Departments and the like. The correct way to name campaign and ad groups proves more important in the introduction of Data Studio where calculated fields can be created in personalizing the reports according to these categories or groups. It is easy for smaller companies with short list of products to advertise and more difficult  for companies with many product assortments and types. If one is dropshipping and copying product categories, should one name it according to the website categories? However, although Shoppping campaigns has the default product types field to sort and break product groups in campaigns, it may not be aligned with Search and Display Campaigns breakdown of ad groups.  If you can sell just about anything (dropshipping), Google taxonomy of product list is a good reference to name campaigns.

Gmail Display Ads

Gmail Ads is beginning to be most effective in getting website clicks. Among other types of Display campaigns, this is the one that delivers most clicks and website visits. In my experience though, the first setup will always not yield instant results as it require tweaking before if finally delivers. One area is the targetiing of audience, which is where it is most likely designed to be effective. Putting so many keywords as targetting will only limit the reach of target audience. Leave it blank initially and focus on the Affinity and In-market audiences. 

Broad or Long Tail Keywords?

Most business owners from experience would advice and favor long-tail keywords to use in their Ad plans and strategies and often a source of disconnect and false expectations in a campaign. Broad keywords would ofen lead to more cost due to higher competitions and low clickthroughs and conversions. However, for branding and getting traffic, this is the most efficient way to populate your adwords audience. Long tail keywords are most effective after running broad keywords to see what search terms are being used to find your business. Note that there is no point in adding keywords that Google (keyword tool) says there are no traffic. Reserve those keywords in your SEO meta tags instead. Ads are meant to advertise and we want to show it faster and often to our identified target market rather than our plans lying dormant without impressions. To achieve this, use broad match first, then add modifiers and identify the ones that converts as an exact keywords.

Keywords

Google Ads is what you feed it. All Search Terms were triggered by your keywords or feed. So what you feed Google Ads is what you get. Keyword research is the most important first step to successful Online Ads strategies.

Conversion Tracking

A couple of very useful articles in solving conversion tracking errors in analytics, ads and tag manager.

Analytics
GTM

Play All from Search

What youTube should have is a "play all from search" feature.

Facebook Page Bug

Facebook Page probably only allowed scheduling of future posts up to five months ahead then disable date selector for dates onward. Recently, an error, probably a bug, was experienced when some posts due March were not posted as scheduled. Upon checking the Users Activity Page, message alert was shown to re-post at current time without an option for scheduled date. Could this be an isolated case, or could it have affected as well all Pages upon implementation of Page Admins' post identifier?

The Greening of PH Namespace

this post under development.

Chikka

Chikka has proven itself to be a very useful and successful online service. More features can be added to make it a web2.0:

1. embeddable code to a blog or website to send pc/mobile message
2. pemanent chikka number tied to a mobile phone number. chikka becomes a permanent contact number.
3. single or unified telco access code
4. call for pay(offer OFW prepaid card) via VOIP
5. bulk SMS

Philippines Online Depot

I submitted this in 2004 in an online entrepreneurship contest. Seems still relevant and remain an open opportunity.

VALUE PROPOSITION

This can be a product, a service or something that could create value or income, increase sales, or reduce costs. It may consist of entirely new things or it could be a new way to do old things. The Internet in the Philipines is almost more than a decade old, yet user and awareness penetration level is very dismal. It is misleading to think that all of Metro Manila and major cities are catching-up, thanks to Internet Cafes, when all of the Philippines and its majority of "Small and Medium Enterprise" are nowhere to be found on the Internet topology. One major problem for e-commerce is poor credit card penetration, add to that the notorious hacking incidents. Second, the setting-up of an online presence is costly, aggravated by the complication of different allied service that cause more headache than solutions to a busy businessman. His bottomline is not attune with IT. The proposed service will converge all and make e-commerce a one-step process for entrepreneurs.

THE PRODUCT

Convergence. There has to be a website or a SERVICE that offers convergence of all the allied services for start-up or SMEs easily put-up their own e-commerce site. Online presence often involves - web design and development, hosting, site maintenance, online support for email replies, domain name registration, online marketing, etc. A typical businessman is faced with different companies in setting-up all the above services. Web design companies' core competency is simply designing a site without consideration of the branding, the domain registrar with domain name only, ISP with Internet service only and hosting companies is concern only of hosting. A bigger company has to employ a department in order to the above which can otherwise be outsourced.


Payment Gateway. Two main reason that e-commerce could not take off are, (1) poor credit card penetration and (2) lack of trust in the system due to hacking. The proposed SERVICE in this paper envision offering a service in cooperation with [provider name] payment gateway (PG). PG as is does not adress the second issue. Sure, there is now more available methods of online payment using one's ATM card but does not remove FEAR out of threats. By ONLINE DEPOT offering a co-branding with all the banks enrolled in PG and with PORTAL, this service aims to create a BRAND for a payment facility decicated to Internet use (separate and distinct from their ATM account). One is not likely to transact on the Internet using his ATM account where he leaves his unspent money as savings. Psychologically, he would think that that may be open to hacking. By subscribing to ONLINE DEPOT E-CARD, one is assured that only the amount he wish to spend online is available on the facilities' database!

One unique and differentiating service to be offered by ONLINE DEPOT is the empowerment of the user in all his online purchases, privacy issue considered... There is a 1:1 marketing transaction, yet the ONLINE DEPOT will beat "brick and mortar" because it will leverage on technology or database and e-commerce. Imagine having a Yahoo Account, but instead of email, you open a store account. Imagine the user, visiting many sites and have to transact with one or two merchant. This time, he still purchase the same product, the same service in each of the two different store but has to keep one online transaction through ONLINE DEPOT. Imagine buying construction materials for your house, but instead of going to different hardwares, you proceed to one depot that houses it all and yet there is only one check-out as well. It's not only the user but the merchant that is empowered, where it can avail of the integrated service and bundle its services with other vendors.